E.G. (LIZ) Stanhope

Author and more

Freelance Copy Writing

ARE YOU READY FOR SEAN??

Freelance Copy Writing, Written On the Wind

Check out LOCATIONREBEL.com

I discovered a wonderful man on YouTube when I began to investigate Freelance Writing.  His name is Sean Ogle, his website is LocationRebel.com.  From my investigation, he is the “real deal.”   “Street cred “is impeccable. 

Type One Sceptic

When I clicked on the first video, I was skeptical….little brash, little loud, hmmmmm.  Because his information was spot on and delivered in a clear and concise manner, I kept going.   Video after video and it was like drinking from a fire hose.  It took a little time for my ears to adapt to the rhythm and pace of his Ogle voice, now he is a one-hour part of my morning. 

Building Habits

I rise at three am, sometimes earlier, get the brew in the cup, and watch Sean work.  He has inspired and educated me at warp speed. My book was a nine-year project because I was living it while writing it.  I am working on another book, and have written some blog posts. Now I want to leap into the world of freelance writing and he is the man to pattern after.  Someday I will write him a “fantastic spellbinding email of thanks”, but I am very clear at this point that he hates most emails, and I am definitely not ready to incur his wrath.

Writers, Do Yourselves A Favor

Look him up and learn from a man who has done it very well. Sweet success and he is willing to share and teach.

Share your thoughts and experiences in the comments. I look forward to conversation with other writers.

Sensory Overload

Freelance Copy Writing

“SENSORY OVERLOAD” IN ADVERTISING


Remember who you are talking to when you market your product. Human emotions and responses have not changed that much over the eons. Warp-speed technology has overwhelmed most of the buying public. We are not all “millennials”. Most of us buy for the long game. We are looking for quality products and service, not short shelf life. Most of us want information about the product or service, not nerve-jarring flash and noise.
When a customer is looking for a product, they are usually focused like a laser beam and ready to buy. They want to know comparative Information. You will put the best features forward at the start.

What’s in it for the customer?

  1. Does your product meet their requirements? Their desires? Their needs?
  2. Do you back your product with a return policy and reasonable warranty?
  3. What is the price? What are the terms of the sale?


After you hook them with that information, offer more details on why they should buy your product.
If your ads are long, complicated, or filled with background music, they are annoying. Do not “tease”, (i.e. very soon I will tell you the price) potential customers will delete your ads. Technology has given us the attention span of a gnat on steroids. Over-explaining and embellishing ads with “fluff” will not attract customers. Insulting customers’ intelligence will drive them away. Trim ad content to impact. If people do not respect the ad or they perceive the ad does not respect them they will walk away from the product.

Some ads are so “over the top” or “avant-garde” the buying public cannot identify the product. Was it the car, the hair, the clothes, or the hotel?

You want to produce ads that are timeless. Ads that connect with a need or desire in a customer’s mind feed emotions. I can still remember ads with jingles and tag lines and the products are often extinct.

I will not buy a product if the ad has driven me to distraction.

Oh, and one more thing. A call to action in your ad, i.e. call, text, or email us, assumes a timely response by a qualified person, who will listen. The quality of personal contact will make or break the sale.

Contact me; let’s talk about your ad copy. contactliz@egstanhope.com

Freelance Copywriting